COLORS to launch ‘Shrimad Bhagwat Mahapuran’

Hindu mythology is revered as a hidden treasure trove of stories that imparts knowledge and values of our culture. Time and again, our religious texts from Vedas and Puranas have influenced our life and proven to be a guiding light. These timeless narratives still bear relevance in today’s day and age for a pragmatic approach towards life.Elucidating the transcendental knowledge of the most profound spiritual literature, Bhagwat Mahapuran, with Lord Krishna (Rajniesh Duggall) and Radha (Shiny Doshi) as sutradhars will be COLORS new finite mythological series, Shrimad Bhagwat Mahapuran. Presenting new stories every week, the show will explore many cultural connections and answer questions in the divine discourse given by the Supreme Lord Krishna himself. Produced by Saffron Broadcast & Media Ltd, conceptualized by Rajkumar Dhoot, presented by Kenstar and powered by Priya Gold Biscuit, Zedd Black Agarbatti and Ankur Salt,this epic saga premiered on 2nd June 2019 and will air every Sunday at 11 am.

From finding out which is the stronger force, Karma or destiny to untangling the mystery behind whose head does Mahadev wear as the human skull ornament to comprehending why Lord Ram took Sita’s ‘Agni Pariksha’, Shrimad Bhagwat Mahapuran will unearth many fables. A collection of captivating stories from the momentous events of Indian mythology, the show will have Lord Krishna giving the famous doctrine of Bhagwat Mahapuran toRadha while answering her questionsthrough tales with hidden meaning. With mythology and philosophy fused together, the narrative will also epitomize their eternal love.

Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network, Viacom18, said,“Mythology is the bedrock of our culture. Stories with a mytho bent have always found a strong viewer affinity and the same has been proven time and again with various shows on television. COLORS has seen sturdy viewership on shows like Jai Shri Krishna, Karmphal Daata Shani and Mahaakali. With our latest offering Shrimad Bhagwat Mahapuran, the endeavour is to recreate the same influence and engagement with the audiences.”

Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “With Shrimad Bhagwat Mahapuran, we wish to present our viewer’s learnings from the Indian literature. This mythological series will not just appeal to the older audience but will also cater to our youth’s inquisitiveness. The grandeur and the creative storytelling, is bound to enlighten the viewers in an extremely entertaining way.”

Shrimad Bhagawadpuran will have an answer to the unanswered questions pertaining to various events that hold relevance even today through a divine discourse given by Lord Krishna. Beautifully portraying this epic saga will be Rajneish Duggal and Shiny Doshi in the lead roles accompanied by a stellar cast comprising of  Inderneel Sengupta, Ishita Ganguly and Amit Pachori as key characters.


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